Audi free essay sample

Thy honorable mettle may be wrought From that it is disposed. Therefore it is meet That noble minds keep ever with their likes, For who so firm that cannot be seduced? Caesar doth bear me hard, but he loves Brutus. We will write a custom essay sample on Audi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If I were Brutus now and he were Cassius, He should not humor me. I will this night, In several hands, in at his windows throw, As if they came from several citizens, Writings all tending to the great opinion That Rome holds of his name, wherein obscurely Caesars ambition shall be glanced at. And after this let Caesar seat him sure, For we will shake him, or worse days endure. Well, Brutus, youre noble. Yet I see that your honorable character can be bent from its usual shape, which proves that good men should stick only to the company of other good men, because who is so firm that he cant be seduced? Caesar resents me, but he loves Brutus. If I were Brutus now and Brutus were me, I wouldnt have let him influence me. Tonight Ill throw through his window a few letters in different handwriting†as if they came from several citizens†all testifying to the great respect Romans have for Brutus, and all alluding to Caesars unseemly ambition. And after this, let Caesar brace himself, for well either dethrone him or suffer even worse than

Television Criticism in Advert

Television Criticism in Advert The ad, Audi 2010 Green Car Super Bowl Commercial has segments that ensure citizens adhere to green energy and general management of the environment. The effort made is shown by â€Å"Green Police† checking all waste bins in case somebody flouts regulations.Advertising We will write a custom critical writing sample on Television Criticism in Advert specifically for you for only $16.05 $11/page Learn More As police hunt for environmentally noncompliant vehicles, the Audi brand on a car makes them believe it is green compliant. An Audi does not need to be put through rigorous evaluation since the car has the best efficiency in burning oil and it does not produce pollutant gasses to the environment. The other ideology brought out by the commercial is that with an Audi, there is no need for much effort to conserve the environment given that it is highly efficient in doing so. The advert however uses a lot of segments to bring out the final message to the consumers. The use of â€Å"Green Police† in the advert to arrest a young man at the mall and the guys at the road for using plastic containers and a bottle respectively, at first fails to bring out the intended meaning of the advert (Bianculli 7). On the other hand, the advert intends to educate the society on the need to conserve the environment and sensitizes them on the materials that are environmentally unfriendly. This is brought out clearly by informing them that vehicle emissions pollute the environment, meaning they should make sure their vehicles are compliant with the regulation; according to the advert, one can be saved from this difficulty by purchasing the Audi Green model car. The advert communicates to a wide range of people but the message passed to them varies depending on the social classes in the audience (Bianculli 7). The advert mostly applies to urban dwellers since most of the scenes revolve around city life.Advertising Looking for critical wri ting on advertising? Let's see if we can help you! Get your first paper with 15% OFF Learn More It also communicates to different economic classes as well, since it cautions against use of incandescent bulbs and heating water in the saunas above specific temperatures (â€Å"Audi 2010† 7). This does not only apply to specific economic social classes in the society, but also depicts a bit of caution to those that are fond of parting and using plastic containers that are environmental pollutants. In some cases, it communicates to a wide variety of audience since it cautions against use of plastics, which are generally used by quite a number of social classes. In most of the scenes, the advert excludes low income earners who live in places that do not have well defined refuse management policies. Despite all the meanings that can be drawn from the advert, it is clear that an Audi car is very efficient in conserving the environment (â€Å"Audi 2010† 7). With present interests in controlling green gas emissions as stipulated by the Kyoto protocols, there is increased need to monitor the average emission of green gas in the country and the world at large. Monitoring of emissions from faulty cars is important in maintenance of acceptable volume of greenhouse gases. The advert therefore asserts that with an Audi, green gas emission from car exhausts is checked and kept under control (â€Å"Audi 2010† 7). The advert shows different scenes and this is an effective strategy in communication (Butler 23). The author thought that the audience believed that car fumes are major a contribution to green gas emissions. They further thought that the audience believed that green gas emissions are the greatest contributors to the present global warming. The advert assumes that the audience values the environment more than the amount of money they spend (Butler 23). Purchasing an Audi model is expensive hence, only those who only care about qualit y will be helped by the advert. The advert harbors a contradictory message to the audience; the brand of a product does not always guarantee efficiency and accuracy as indicated by the use of an Audi.Advertising We will write a custom critical writing sample on Television Criticism in Advert specifically for you for only $16.05 $11/page Learn More As stated earlier, the advert has a varied range of meaning that depends on the context of the audience as guided by socioeconomic classifications in North America. The advert shows that despite all the efforts made by the government to ensure the country reduces its green gas emissions, there are individuals who are not concerned about the measures. The advert will sensitize North Americans on the need to control green gas emissions, which can be achieved by purchasing an Audi 2010 Green Car model. Work Cited Audi 2010 Green Car Super Bowl Commercial. YouTube, 14 May. 2011. Web. Bianculli, David. Teleliteracy: Ta king television seriously. California, CA: University of California Press, 1996. Print. Butler, Jeremy. Televsion,s Ebb and flow in the Postnetwork Era. New Jersay, NJ: Lawrence Erlbaum Associates, Inc., 2007. Print.

Concept paper on How Education has impacted Veterans Empowerment to Essay

Concept paper on How Education has impacted Veterans Empowerment to Careers employment and Job Satisfaction (Marine Corps) - Essay Example heir lifestyle. What is more, the impact of being educated transcends all facets of a person’s life and occupation, including being a Marine Corps veteran. In the opinion of Eberlein (2006), education improves a person’s social life and social status. Studies by Druskat and Pescosolido (2002) revealed that high levels of education led to increased career and job satisfaction, especially among U.S. Marine Corps veterans. As veterans increasingly learn and read from various sources, their lives go through various transformational processes. Druskat and Pescosolido found a direct correlation between education level and the kind of jobs that U.S. Marine Corps veterans get employed into. Nelson (2012) noted that education level also influences veterans’ taste, class, and life preferences. Using existing literature on the relationship between education and employment opportunities for U.S. Marine Corps veterans, I seek to identify the effect of education on career and job satisfaction after these veterans have been employed. Many soldiers—especially veterans from Iraq and Afghanistan—have participated in a special program offered by the Pentagon unit dubbed the Supplemental Appropriations Act of 2008, which helped to incorporate them back into society (Nelson, 2012). Soldiers with the U.S. Marine Corps were offered education, low-interest mortgages and loans, and paid tuitions. Although previous studies (Abrahms, 2012; Nelson, 2002; Offner, 2012) have concentrated on the influence of these benefits in transforming soldiers’ lives, there has been little focus on the impact of education in helping them find better jobs and the subsequent job satisfaction that would enable them to fit into a normal lifestyle. According to Offner (2012), veterans face problem in finding jobs. Abrahms (2002) noted that the current state of the economy, which is paralyzed with high rates of unemployment and underemployment, also affects the ability of the least educated to get jobs. Returning veterans thus find themselves competing with more-educated workers for job placements. In addition, Offner (2012) pointed out, although some of these soldiers were lucky enough to find jobs, they could not effectively handle those jobs, due to lack of job satisfaction. This will form the main basis of the present research paper. Background of the Problem Many U.S. Marine Corps veterans have spent a considerable period of their lives on the battlefield. Studies by Nelson (2012) indicated that incidents on the battlefield in such places as Iraq and Afghanistan caused these soldiers psychological pain and trauma. Nelson further indicated that the process of social integration among U.S. Marine Corps veterans during their homecoming was characterized by a mixture of feelings and emotions. While friends and relatives left at home had advanced academically and improved their social class, the soldiers were less educated, their education having stagnated. The civilians had acquired higher education, gotten married, and improved their lifestyles, whereas the returning Marine Corps had to restart

Innovation and Change (CRITICALLY EVALUATE THE CLAIM THAT ANY Essay

Innovation and Change (CRITICALLY EVALUATE THE CLAIM THAT ANY ORGANISATION CAN LEARN TO BE INNOVATIVE) - Essay Example Innovation fuels improvement: improved products and features, improved methods, and improved knowledge†. In this regard, the essay aims to address the following crucial issues: (1) to define ‘innovation’ and to explore the extent to which it can be promoted and embedded in an organisation; (2) to determine diverse approaches, strategies, techniques and issues around this issue; (3) to respond and address the question: can any organisation draw on them and learn to be innovative? (4) To find out which approaches, strategies and techniques deemed particularly interesting or significant or important vis-a-vis the question and the rationale for one’s choice. ... 39). Tucker’s suggestions also tie in with the incremental innovation strategy, suggesting ‘Building on current resources can increase product innovation’. Therefore it could be argued that any organisation can learn to be innovative with the appropriate resources. The experience of Mark Zuckerberg founder of Facebook is a prime example of an individual’s pursuit to introduce an innovative method of networking. His foundation was instrumental in launching Facebook, a social networking site that revolutionized online interconnections and interface (Carlson, 2010).The application of his innovative design could be synonymous to the concept of fordism, where mass consumption as combined with mass production, produce sustained economic growth and widespread material advancement. Despite the controversies and challenges that Zuckerberg encountered, he remained steadfast and determined to take accountability to adhere to the ideals and philosophies he believed in. Carlson (2010) has revealed that â€Å"the site has become one of the biggest web sites in the world, visited by 400 million people a month† (p. 1). This would also suggest that entrepreneurial talent is required in order to make an innovation successful. Likewise, learning about innovation theories is a matter of decision and commitment. The theories on the 4Ps of innovation (product, process, position and paradigm) (see diagram 1) could easily be learned from academic sources (Kostic, 2003, par. 3). But the experience of Facebook exemplifies innovation as a paradigm due to the major shift in thinking demonstrated by Zuckerberg that has beenradical in revolutionizing social networking

Business plan Case Study Example | Topics and Well Written Essays - 1000 words

Business plan - Case Study Example Our products aim at balancing consumers blood sugar levels by controlling their sugar intake at our Locarb foods. Their bodies take longer to break down these foods controlling their blood sugars than when they consume GI foods. Low levels of GI foods control seizers in epileptic patients. Our products aim at delivering the food that is of high quality to control the rates of epilepsy in our customers. Our store will also avail portion sizes, which they require in their meals because it is the main component in reducing seizures. Our products aim at assisting our customers who are obese. Our products take time before being digested taking a longer time in the stomach than GI foods. Our customers will feel full for longer reducing their food intake and helping them monitor their diet. Diets that are low carbohydrates help control appetite, increasing the rate fat is lost due to the body entering ketosis making the body rely on fat as fuel. Locarb foods do not have competition; therefore we are flexible in setting our price range that will enable us maximize on profits. For example the low glycemic snack bar is found only in our store. The normal snack bar is found in many outlets such as Wal-Mart, Shopper drug mart, and Loblaw’s. A customer who needs low glycemic snack bar will only come to our stores. Face to face relationship between our customers and us is crucial in the success of our business. Our marketing strategy will focus on improving our social networks with our customers and suppliers. Our market is quite informed on environmental issues and different food issues. Many of our targeted market are already into our information, social and professional networks and this will improve on efficient communication. Our main strategy is to supply our customers with healthy food products and be seen as community initiative. Our secondary strategy will include branding activities where we will improve on our branding, packaging,

The Human Dive Reflex

The Human Dive Reflex INTRODUCTION: The dive reflex is portrayed as bradycardia caused by submerging an individuals head underwater. In diving vertebrates this occurs in a remarkable manner than compared to humans (Hurwitz Furedy 1986). A diving seal where baseline heart rate rises 100 beats to 10 beats per minute when diving would be an example of this (Hurwitz Furedy 1986). Bradycardia is stated as slow resting heart rate or pulse rate (Tortara Derrickson 2009). Accompanied bradycardia response to breath hold is advantageous for vertebrate as well as humans because it permits physiological processes to adjust to environmental change by redistributing blood flow from periphery (non-essential organs) to brain and other essential organs (Hurwitz et al 1986 Gooden 1994 ) The dive reflex depends on the autonomic control of the heart to begin proper responses, the sympathetic nervous system (SNS) sends impulses through the cardiac accelerator nerve and starts release of norephrine which increases contractility and hear t rate. However parasympathetic nervous system (PNS) works through vagus nerves which end in heart decreasing contractility of the heart by decreasing rate of spontaneous depolarization (Tortara Derrickson 2009). Producing bradycardia response requires the sympathetic nervous system and parasympathetic nervous system to work antagonistically (Hurwitz Furedy 1984). Dive reflex consists of two stimuli; the stimulation of facial receptors which are responsive to cold and wetness (pressure receptors), and the voluntary or involuntary termination of breathing or a decrease PO2 (Gooden 1994). Facial stimulus travels through the trigeminal to integrated respiratory centre and cardiovascular centre inside medulla oblongata. Inhibitory neural signals generated by facial receptors inhibits respiratory centre consequently triggers termination of respiratory muscles such as the diaphragm and intercostals causing reflex apnoea in order to inhibit aspiration of water (Hiebert Burch 2003). In a ddition, inhibition of respiratory centre stimulates cardiovascular centre and therefore increases parasympathetic activity via vagus nerve to start bradycardia , and as well stimulates sympathetic activity to vasoconstrict arterioles in limbs and non essential organs for instance the skin, intestines, and kidney causing them to rely on anaerobic conditions (Hiebert Burch 2003).This non essential organ vasoconstriction allows the redirection of blood flow to the brain and heart, this guards the brain from injury by supplying as much as oxygen that is needed , and reducing the brains requirement for oxygen by cooling (Hiebert Burch 2003).The decrease in PO2 is sensed by the arterial chemoreceptors from involuntary or voluntary breath hold , stimulates the cardiovascular centre to signal the SNS and PNS to complete the same antagonist functions completed in respiratory inhibition stimulus(Hiebert Burch 2003). Also the expected Bradycardia when simulating dive can be unsuccessful du e to emotional reasons such as fear, being distracted, being embarrassed, or in eagerness to submerge out of water could induce tachycardia response (Gooden 1994). In addition the experiments accomplished will show the stimulus in dive reflex and the physiological reasons behind those reflexes will be discussed. METHOD: First of all the investigation was accomplished using a subject seated on lab stool with the same posture, with their head down, and elbows resting on the bench. Chart 5 was setup and a finger transducer was connected to the subjects index finger. The subject sat quietly to rest heart rate and distractions were kept to smallest amount to avoid false recordings .The subjects palms were facing up to diminish finger movement as a result reducing signal dampening of finger transducer while recording . Prior to undertaking the diving experiments the subject practiced their breath hold; the subject took two deep breaths but not maximal breaths before holding their breath for 30 seconds. Every experiment lasted 1 and half minutes with recordings showing heart rate per min at: rest, 1st 15 seconds of breath hold, 2nd 15 seconds of breath hold, and recovery. For each dive stimulation, this was expected. Prior to the experiments it was noted not to force the subject from simulating a dive or b reath hold if they feel unpleasant doing so. The effect of diving was experimented on using different water temperatures, and snorkelling equipment. The water basin was positioned in front of the subject seated in appropriate posture staying motionless (it was furthermore important for the subject to remain motionless during the experiment as this triggered further signal dampening while recording heart rate) .the subject would take a deep breath and exhale to some extent and submerge their face in water up to cheeks, and yet again heart rate would be recorded for 30 seconds. These events were used for every breath hold dive simulation. For a more detailed method refer to MEDSCI 205 laboratory manual page 35-39. For the analysis of results % change in heart rate was calculated using the equation below: % change The above graph shows the percentage change in heart rate from the effect of apnoea caused by water temperature and pressure changes. The graph above shows the effect of apnoea only on heart rate of the subject which indicates that holding breath has a apparent change in heart rate compared to holding breath in cold water. The above graph represents the percentage change in heart rate due to the effects of temperature. Discussion: Investigating all data gathered from the experiments draw together the fact that bradycardia was observed in most of them. In table 3 the subject showed an increase in heart rate in snorkelling, the standard dive and holding breathing in warm water. As reviewed in the introduction the reason may be due anxiety or distractions which lead to the beginning of tachycardia (Gooden 1994). Snorkelling (shown on table 3) showed a noteworthy increase in heart rate instead of a bradycardia response, the fact that literature proposes on immersing face in water the body must begin reflex apnoea and diving bradycardia (Gooden 1994). Also in resting pulse 1st standard dive the 1st 15 seconds showed an increase in heart rate followed by significant decrease to 69.68 beats per min. The rapid decrease in the 2nd 15 seconds was due to the importance of the body adapting to retain oxygen reserve to supply vital organs (Hurwitz Furedy 1984). Analysing breathing in water with snorkel vs. Holding breath in cold water showed there were not such significant heart rate differences between the two experiments conducted .In breathing in water with a snorkel, there was a steady increase and decrease in heart rate from 7.9 % 16.1% change, but these heart rate measurements were in range if of resting pulse 55.82 beats per min measured at the start of the experiment. In comparison holding breath in cold water showed expected decrease in heart rate from resting pulse by 7.8% decrease in first 15 seconds to 16.6% decrease in second 15 seconds. This experiment shows that voluntary apnoea by itself causes bradycardia through the decreasing levels of PO2 which triggers arterial chemoreceptors ,that sends stimulating the cardiovascular centre to start appropriate responses via the parasympathetic and sympathetic pathways working destructively (Hurwitz Furedy 1984). Snorkelling showed a change in heart rate by 7.9 % and 16.1%, but the reaction was an increase in heart rate than a likely decrease as assumed in literature (Hiebert Burch 2003). Voluntary facial immersions in water according to literature should usually stimuli pressure receptors in face and obstruct respiratory muscles to begin reflex apnoea and in addition stimuli sympathetic to constrain blood flow and stimuli cardiovascular centre to begin bradycardia during the dive is model (Hiebert Burch 2003). Additionally the simulated dive with cold water demonstrated a likely bradycardia response with a decrease change in heart by 7.8% and 16.6% this implies that the sensitivity of cold wet receptors on the face can add to Bradycardia, in effort to reduce oxygen expenditure (Hiebert Burch 2003).While evaluating heart rate values obtained from snorkelling and breath hold in cold water, the experiment showed the stabilizer effects of cold water on decreasing the heart rate and that facia l immersion should show a Bradycardia response. (Hiebert Burch 2003) (Pauler, Pokorski, Honda, Ahn et al 1990. From the analysis of results it can be agreed upon that holding breath in warm water has to some level, less change in heart rate, in the first 15 seconds heart rate increased by 1.3% and decreased by 0.79% in second 15 seconds with a significant 13.1% increase in heart rate in recovery phase well over the normal resting pulse 62.0 beats per min a probable cause may have been anticipation to submerge out of water (Hiebert Burch 2003). Cold water, in comparison demonstrated the expected Bradycardia by illustrating significant change in heart rate from resting pulse by 7.8% in first 15 seconds to 12.3% in second 15 seconds, then restoring back to the resting pulse in the recovery phase. This experiment additionally confirmed that facial receptors are sensitive to cold and that immersion in cold water will constantly associate with a strong decrease in heart rate (Pauler, Pokorski, Honda, Ahn et al 1990). Also the variation in heart rate between warm water and cold water dive simulatio ns point out that cold water has additive effects on heart rate reduction by apnoea (Hiebert Burch 2003). Cold water demonstrated the majority of significant change in heart rate compared to other cues. The probable cause of this would be facial immersion in cold water, as this leads to reducing metabolic functions in an effort to lower the oxygen demand to peripheral tissue caused from hypoxia and tissue cooling (Hiebert Burch 2003). It has been stated by literature, that the higher the temperature the lower bradycardia responses expected the lower the temperature the higher the bradycardia responses expected (Gooden 1994). The second highest change in heart rate was shown in snorkelling which was not expected. The expected result was a small decrease in heart rate to explain pressure / wet receptors stimuli bradycardia (Hiebert Burch 2003).Holding breath in air showed the expected change in heart rate. The other cues experimented showed the added effects to breath hold will increase bradycardia compared to breath hold alone. Also warm water had showed small change in heart rate this pr oposed that it has little or no added effect to dive reflex response. Conclusion In conclusion in all cues experimented with breath hold and facial immersion a commencement bradycardia was observed this proposed that breath hold or apnoea plays an important role in the dive reflex. In addition facial immersion in cold water was established to be the most powerful stimulus of dive reflex.

Ethical Issues in film Erin Brockovich Essay example -- Ethics Movie M

Ethical Issues in film Erin Brockovich There are many ethical issues in the movie Erin Brockovich. This movie is about a mother of three who uncovers a water poisoning case by Pacific Gas & Electric Company (PG&E) in southern California. Once it was proved that the company had knowingly dumped hexavalent chromium into the ground water, the utility company was found liable for a $330 million dollar verdict. Erin has the responsibility to feed and educate her three children and she has a general distrust of people. She begins by forcing her lawyer Ed Masry to give her a secretarial job after he failed to get her a settlement from an auto accident. She makes him feel guilty for the way that she is currently living and blames it on him. She figures this would square things away. However, she doesn't exactly fit in at the firm. Other female co-workers do not approve of her attire and the cleavage that she shows. Women in the office don't include Erin in going out to lunch and even helping her out when she asks for assistance. Once when she asked for assistance, the women refused to help her stating that if she doesn't know the job yet, that is her problem. The women treat her poorly, but I think that they are surprised at the person she really is and what a dedicated hard worker she is. Erin fights for respect and acceptance from a world, which tends to judge from appearance only. Ed accuses her of extortion when she attempts to get raises out of him every time he approves her doing another job with the PG&E case. She asks for increase in salary and at one-point event benefits. Ed ends up giving it to her maybe because he knows that she is on to something and it could end up being really big. However, sh... ...y were living in. They instead chose to protect their corporation by creating a plan to purchase these homes and cover up any evidence that would be around. The company lawyers choose to sacrifice the lives of the neighbors to protect the company assets even though PG&E is a 28 billion-dollar company. It was believed that it would be cheaper for PG&E to dispose of the chemicals illegally since the company officials were more concerned with the profits than about people's lives. The hiding of this critical information had tragic consequences for the people involved. PG&E must have realized that they were guilty since they settled the case for $330 million in private arbitration. All in all, it probably ended up costing PG&E more money than it would have if they had properly lined the water pools and taken care of things the correct way in the beginning.